Lunar Grace
Lunar Grace offers a variety of unique and inclusive designs at an affordable fee while refreshing their clients in body & spirit through the customer experience.
the challenge
“I had hired three designers who were not able to create a brand identity I was proud of; because of this, I felt I had failed at communicating my vision and thus felt insecure in my abilities. I was deflated and chronically overthinking everything, which led to more panic-hiring of more creatives until I found her! She has managed to calm the panic and create a brand I am so, so proud to present!”
As Lunar Grace is committed to providing a truly unparalleled experience for their customers by offering a curated selection of luxury, one-of-a-kind, and size-inclusive designer garments, it was essential for us to distinguish them from other traditional clothing rental companies.
In order to truly embody the inclusive spirit of their brand, we strived to seamlessly blend the elevated, luxurious vibes with approachability through their brand strategy and messaging.
the solution
During our work, we have placed a strong emphasis on utilizing the art of storytelling to effectively communicate the compassionate nature of the founder, Carmen. Through this approach, we have crafted a distinct visual identity that embodies her core values and the driving force behind her passion for her work.
After uncovering their audience's pain points, we have infused their elegant and sophisticated branding with intimate and personal elements to create a sanctuary for their clients where they could feel ethereal, whimsical, and breathtakingly beautiful again.
“Our purpose is to give women, regardless of their shape and size,
the chance to reconnect with their beauty & feminity
and help them find themselves again.”
The concept
We drew inspiration from their new brand positioning that focused on the unique selling point of their clothes:
“For all women, no matter their shape or size, Lunar Grace is a dress rental salon offering inclusive, handmade designer clothes that float in a breeze, fly with you as you move, and - unlike traditional formal dresses - set you free from any boundaries.”
We aimed for an elevated and timeless look while maintaining an effortless, carefree, and playful vibe, just like their clothes.
website strategy
In the website strategy phase, a thorough analysis of the consumer and buying journey was conducted to identify any areas of improvement.
To optimize conversion rates, the website was designed to provide an engaging and immersive browsing experience that gradually entices the visitors into new depths of Lunar Grace.
The flow of the user experience was refined to align with the customer buying journey, resulting in a seamless and memorable experience that inspires users to become part of the transformation offered by Lunar Grace.
In addition to developing a catalog featuring the collections and accessories, complete with an advance size-filtering system, it was also our intention to showcase the various collaborative endeavors and opportunities for gifted photographers in New Zealand.